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Research & Academic Contributions

Advancing the understanding of AI adoption, innovation diffusion, and technology acceptance in organizational and consumer environments.

AI Adoption & Technology Diffusion Research

Dr. George Dagliyan's research focuses on the adoption and diffusion of artificial intelligence technologies within organizational and consumer environments. His work combines theories from information systems, innovation diffusion, and organizational behavior to analyze how individuals and institutions evaluate emerging technologies.

George's doctoral research examined how trust, brand influence, and institutional facilitators impact the adoption of AI-enabled technologies such as autonomous systems, smart assistants, and telemedicine platforms.

His academic work has been presented at the Americas Conference on Information Systems (AMCIS), one of the most respected global conferences in the field of information systems research.

Top Paper Award

Recognized for contribution and impact on understanding AI adoption dynamics at AMCIS 2024.

Research Focus Areas

AI Technology Adoption

Understanding how organizations and consumers embrace AI-enabled systems

Innovation Diffusion

How emerging technologies spread through markets and institutions

Institutional Research

The role of institutions in facilitating or inhibiting technology adoption

Trust & Brand Influence

How trust and brand perception shape technology acceptance

Drivers of AI Adoption

Convenience

AI technologies offer enhanced convenience through automation, personalization, and 24/7 accessibility, making them attractive to both organizations and consumers.

Customization

AI systems can be tailored to specific organizational needs and individual preferences, enabling personalized experiences and targeted solutions.

Efficiency

AI technologies significantly improve operational efficiency through automated processes, predictive analytics, and streamlined decision-making.

Barriers to AI Adoption

Uncertainty

Uncertainty regarding AI performance, reliability, and long-term outcomes creates hesitation among potential adopters.

Privacy Risk

Concerns about data privacy and the collection of personal information by AI systems present significant adoption barriers.

Loss of Control

Fear of losing human oversight and control over critical decisions to automated systems inhibits adoption in sensitive contexts.

Trust and Institutional Governance in AI Adoption

Dr. Dagliyan's research examines how trust and institutional governance frameworks influence artificial intelligence adoption. His work demonstrates that institutional trust—confidence in the organizations, regulations, and oversight mechanisms governing AI technologies—plays a critical role in determining whether individuals and organizations embrace or resist AI-enabled systems. This research contributes to understanding how governance structures can be designed to foster responsible AI adoption.

Publications & Papers

Academic Publications

Peer-reviewed research presented at leading academic conferences.

Doctoral Dissertation

Pepperdine University

Doctoral research examining the factors influencing AI technology adoption in organizational and consumer contexts.

View Dissertation
Conference Paper

AMCIS 2024

"Understanding AI Adoption: The Role of Trust, Brand Influence, and Institutional Facilitators" — Top Paper Award recipient.

View Conference Paper
Americas Conference on Information Systems (AMCIS)
2024
Top Paper Award
Framework

The Dagliyan Theory

A conceptual framework developed to explain how individuals and organizations adopt emerging technologies, bridging academic research with practical enterprise implementation.

  • Brand Influence
  • Institutional Facilitators
  • Adoption Inhibitors
Learn More

Brand
Influence

Institutional
Facilitators

Adoption
Inhibitors

Interested in Research Collaboration?

Connect to explore research partnerships, academic collaborations, or discussions on AI adoption and technology innovation.