Research Framework
The Dagliyan Theory
A conceptual framework for understanding technology adoption in organizational and consumer environments.
A conceptual framework for understanding technology adoption in organizational and consumer environments.
The Dagliyan Theory is a conceptual framework developed through doctoral research at Pepperdine University to explain how individuals and organizations adopt emerging technologies. The theory bridges classical diffusion of innovations theory with contemporary factors specific to AI-enabled technologies.
While classical adoption theories focus on relative advantage, compatibility, and complexity, the Dagliyan Theory introduces additional dimensions critical to modern technology adoption: brand influence, institutional facilitators, and adoption inhibitors.
This framework has been validated through academic research and presented at the Americas Conference on Information Systems (AMCIS), where it received recognition for its contribution to understanding AI adoption dynamics.
AMCIS 2024 | Recognized for contribution to AI adoption research
Trust and credibility from established technology providers
Organizational support, training, and governance structures
Barriers including risk, complexity, and lack of trust
The perceived credibility and trustworthiness of technology vendors and solutions significantly impact adoption decisions.
Organizational structures and support systems that enable or accelerate technology adoption.
Barriers and challenges that slow or prevent successful technology implementation.
The Dagliyan Theory provides actionable insights for organizations seeking to improve their technology adoption outcomes. By systematically analyzing each component, leaders can develop targeted strategies.
Evaluate current position on each pillar through stakeholder surveys and organizational assessments.
Develop targeted interventions addressing identified gaps in brand trust, institutional support, or inhibitor mitigation.
Execute adoption programs with continuous monitoring and adjustment based on framework indicators.
Use framework to position solutions and address customer concerns
Apply framework to assess readiness and plan adoption programs
Utilize framework to diagnose adoption challenges
Extend theory through further research and validation
The Dagliyan Theory emerged from doctoral research examining how trust, brand influence, and institutional factors impact the adoption of AI-enabled technologies in organizational and consumer environments.
The research analyzed adoption patterns across various AI applications including autonomous systems, smart assistants, and telemedicine platforms.
Pepperdine University
Top Paper Award recipient
Peer-reviewed framework
Discover how the Dagliyan Theory can inform your organization's technology adoption strategy.